Where Dealership Experience Meets Digital Marketing
Bringing together hands on automotive sales and management experience with digital marketing expertise to help dealerships connect strategy, technology, and customer engagement to drive more opportunities and sales.
CDMP Certified
Digital Marketing Professional
Partner Certified
DigitalMarketer
Rodney Epps
My Love for Digital Marketing
Marketing isn't just about selling, it's about solving. I fell in love with digital marketing when I saw how data could tell a human story. Every click is a choice, every conversion is a conversation, and every campaign is an opportunity to connect the right person with exactly what they need.
For over a decade, I've worked at the intersection of psychology and technology, designing funnels, optimizing ad spend, coaching sales teams, and helping businesses from local dealerships to SBA emerging leaders find their voice and their audience. My mission is simple: concept to execution, with results you can measure.
Professional Journey
Two decades of growth, leadership, and results
Automotive Advertising Consultant
Berkshire Hathaway Automotive Marketing · Chandler, AZ
Developed and executed comprehensive advertising campaigns across multiple dealerships, PPC, social media, display, print, radio, and video, delivering measurable ROI improvements and stronger brand awareness.
Oct 2022, Mar 2025
Digital Marketing & Business Consultant
Small Business Administration, T.H.R.I.V.E · Washington, DC
Guided emerging business leaders through strategic planning, business development, capital raising strategies, and social media marketing.
May 2022, Sep 2022
Digital Marketing Specialist
Yellow Brick Road Digital Marketing · Chandler, AZ
Built social media and paid acquisition programs, ran email campaigns, and streamlined Google AdWords and Analytics to grow traffic, leads, and brand awareness.
Dec 2019, May 2022
Digital Marketing Consultant
Digital Boom Marketing · Levelland, TX
Designed marketing funnels and landing pages, led reputation management and Google Business consulting, and aligned web experiences with the customer decision journey.
Jun 2011, Dec 2019
General Manager
Just Right Auto · Ugly Duckling Auto Sales · Alpharetta, GA
Ran full store operations, sales strategy, hiring, and training, building loyal customer relationships and improving retention, profitability, and revenue.
2005, 2009
Certifications & Training
A career built on continuous learning
Digital Marketer, Certified Partner
Customer Value Optimization, Search Marketing, Content Marketing & Marketing Funnel Specialist
Generative AI for Business Transformation
Purdue University
Business Finance
The Loan Consultants
Advanced Sales
Sandler Sales Institute
Sales Advantage
The Dale Carnegie Institute
Time Management & Goal Setting Trainer
Success Motivation Institute
Academic Foundation
Full Sail University
Bachelor of Science in Digital Marketing. Studying at one of the premier institutions for media and technology has sharpened my approach to high stakes digital environments.
Advanced Digital Strategies
Modern acquisition and retention systems
Media Communications & Research
The psychology of digital consumer behavior
B.S. Digital Marketing, Student & Digital Specialist